Target Market Strategy

The main focus of the Honey Bar is men and women at bars, preferably single so they have a reason to mingle with someone they are interested in while drinking and have a fun snack that they can break and figure out fun ways to eat the Honey Bar. “The company first gains a full understanding of the marketplace by researching customer needs and managing marketing information. It then designs a customer-driven marketing strategy based on the answers to two simple questions. The first question is “What consumers will we serve?” (Market segmentation and targeting)”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page30) The male role in our product would be a single male who wants to have a good time and meet himself a nice lady to sit down and have a few drinks with while snacking on our Honey Bar, maybe even get up and dance a little. “Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page9) The female role in our product would be a single lady who is ready to go out and have a great time, dance, drink, snack, and laugh, and just simply enjoy herself and meet herself a fun guy to hang out with. Our product is designed to be a conversation starter or an ice breaker for those shy people out there.