Product

“Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. These sellers suffer from marketing myopia. They are so taken with their products that they focus only on existing wants and lose sight of underlying customer needs”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page7) The product I have created, Honey Bar, is a crunchy, salty, and sweet snack that will be offered at bars and possibly a few liquor stores. It is designed to draw people closer together and get them to communicate and get closer while drinking and having a good time. “Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-page7) After you purchase a serving of the Honey Bar it will be packaged in a long think rectangular box that will open from the top. There will be 4 small clear plastic windows where you will be able to look inside the box, but just enough where you can tell if there is something in the box. Inside the box not only will it contain the Honey Bar but there will be items, but there will also be prizes for our customer. “Marketers must be careful to set the right level of expectations. If they set expectations too low, they may satisfy those who buy but fail to attract enough buyers.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page7)