“Managing the marketing function begins with a complete analysis of
the company’s situation. The marketer should conduct a SWOT analysis, by which
it evaluates the company’s overall strengths (S), weaknesses (W), opportunities
(O), and threats (T)” (Armstrong & Kotler (2011). Marketing: An
Introduction, 10th Ed. Prentice Hall Publishing-Page54) The strengths to
the Honey Bar would be the fact that is a snack from the Philippines and the
experience of how it is broken in smaller pieces so it can be shared between
everyone. Our weakness would be how long the deliveries would take because of
it being from the Philippines. “The main section of
the plan presents a detailed SWOT analysis of the current marketing situation
as well as potential threats and opportunities. The plan next states major
objectives for the brand and outlines the specifics of a marketing strategy for
achieving them.”(Armstrong & Kotler (2011). Marketing: An Introduction,
10th Ed. Prentice Hall Publishing-Page55) The opportunities that the
Honey Bar would offer would jobs because we would need employees in the
factories as well as distributing the item. The threats we would have would be
the other companies that are trying to promote their snacks at the bar and
trying to be number one just like we our.
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