Implementation Evaluation Control

Even though we are starting out small the Honey Bar is going to be a huge hit for single men and women because it is designed so that 2 or more people can enjoy breaking it and figuring out fun and creative ways to eat it.  “A company can divide sales responsibilities along any of several lines. The structure decision is simple if the company sells only one product line to one industry with customers in many locations. In that case the company would use a territorial sales force structure.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page416) The reason I say 2 or more people is because if people are double dating or even a group of people order it there is enough to go around. We will have a website for people to go to so they can order some if they are hosting a party as well. The Honey Bar goes great with any kind or drink and will be a hit anywhere you’re drinking. “In many cases, the move to team selling mirrors similar changes in customers’ buying organizations. “Buyers implementing team-based purchasing decisions have necessitated the equal and opposite creation of team-based selling—a completely new way of doing business for many independent, self-motivated salespeople”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page420)