Promotion

Since we are a small business for a bar snack, Honey Bar will have promotions every once in a while to grab people’s attention as well as tricking their taste buds. There will be many more in the beginning so that people are willing to try our product. Our promotions will be like buy two get one free, or buy one get one half price. We will have times where we will give prizes in our boxes maybe a small money prize or vacation tickets something like to attract our customers. Game nights there will be a discount on price such as 40% or 50% off of the Honey Bar. Eventually we will start adding special flavors just to try it out. What we want out of this is for our customers to love what they are eating and have the perfect snack to enjoy their night with that does not affect how the night is going by getting our customers full where they feel sick. “Promotional pricing, however, can have adverse effects. Used too frequently and copied by competitors, price promotions can create “deal-prone” customers who wait until brands go on sale before buying them. Or, constantly reduced prices can erode a brand’s value in the eyes of customers. Marketers sometimes become addicted to promotional pricing, especially in difficult economic times. They use price promotions as a quick fix instead of sweating through the difficult process of developing effective longer-term strategies for building their brands.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Pages294)