Objectives

The Honey Bar is trying to be the best bar snack out there for men and women to enjoy together. It has been invented so that instead of the normal snacks you get at the bar you can get a new and better taste to enjoy. It has been created so that men and women could have a salty and sweet treat while drinking and enjoying your social time. “The Company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page40) The plan for the Honey Bar is for it to end up being sold in most if not all bars as well as in liquor stores because it designed to go with alcohol. The will be an online store as well for the bars to reach out to as well as the liquor stores.  “More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network.”(Armstrong& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page48) The goal is for our customers to eat the Honey Bar with the ones closest to them or new friends and be able to have a great time and not worry about if it’s too sweet or too salty, it’s the perfect combination. “Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. Next comes marketing strategy—the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships. The company decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning). It identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page49)