Business Mission Statement

My mission statement for Honey Bar is so that each customer has the opportunity to be able to sit at a bar and get a snack that is good with any kind of drink and not get full off of the snack. I want them to be able to experience the sweet and salty taste while sipping or straight downing their drinks. “Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 42) I want my customers to be able to have a great time with their friends and family or even while meeting new people and sit down and talk about random things or just goof off. Maybe buy the snack to share it and make a Game out of it. “An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”(Armstrong& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page39) I came up with Honey Bar so that it could bring men and women together and to bond at the bar and for them to make conversation just to let loose for one night. “This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 39)