Distribution

As fare as distribution for Honey Bar we will get our nuts imported from the Philippines to ensure that they have the best flavor for the snack. We will have a factory in Arizona, I say Arizona because it’s right next to California and Nevada which has a bunch of bars so it will be a good place to start off. It’s going to be a small business until the Honey Bar really gets noticed. “Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise. Selecting and partnering with resellers is not easy. No longer do manufacturers have many small, independent resellers from which to choose. They now face large and growing reseller organizations such as Wal-Mart, Target, Home Depot, Costco, and Best Buy. These organizations frequently have enough power to dictate terms or even shut smaller manufacturers out of large markets.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page68) Once the Honey Bar really kicks off and it becomes a hit we will start to sell it in liquor stores so that men and women will be able to have that same experience of having a great time and a great snack with their drinks  at home or wherever. It will take a little to start out but I see great things in our future. “The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page69)