Week 1 EOC: Great Customer Service

           Customer service is the most important aspect when in or owning a business. Without customers you would be nowhere, so providing great service to your customers is extremely important. One example of a company with great customer service is Zappos. The CEO, Tony Hsiesh stated “Our whole goal at Zappos is for the Zappos brand to be about the very best customer service and customer experience.” ( Marketing: An Introduction Pg.3 paragraph 2) Zappos is an online shoe company that customers say offers the absolute best selection of shoes. Due to the excellent service given the customers are very loyal and tend to return to the website multiple times. If your customers are happy with how they have been treated not only will they continue to return but they will also include their friends on the fantastic experience as well as your products which will help your sales improve. Providing great customer service may not always be easy but it will be worth it in the end. “Our whole goal at Zappos is for the Zappos brand to be about the very best customer service and customer experience.” (Marketing: An Introduction pg. 3 last paragraph) Even if you’re having a rough day you cannot take it out on your customers you have to push through and make sure your always providing excellent customer service.