Objectives

The Honey Bar is trying to be the best bar snack out there for men and women to enjoy together. It has been invented so that instead of the normal snacks you get at the bar you can get a new and better taste to enjoy. It has been created so that men and women could have a salty and sweet treat while drinking and enjoying your social time. “The Company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page40) The plan for the Honey Bar is for it to end up being sold in most if not all bars as well as in liquor stores because it designed to go with alcohol. The will be an online store as well for the bars to reach out to as well as the liquor stores.  “More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network.”(Armstrong& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page48) The goal is for our customers to eat the Honey Bar with the ones closest to them or new friends and be able to have a great time and not worry about if it’s too sweet or too salty, it’s the perfect combination. “Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. Next comes marketing strategy—the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships. The company decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning). It identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page49)

Business Mission Statement

My mission statement for Honey Bar is so that each customer has the opportunity to be able to sit at a bar and get a snack that is good with any kind of drink and not get full off of the snack. I want them to be able to experience the sweet and salty taste while sipping or straight downing their drinks. “Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 42) I want my customers to be able to have a great time with their friends and family or even while meeting new people and sit down and talk about random things or just goof off. Maybe buy the snack to share it and make a Game out of it. “An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”(Armstrong& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page39) I came up with Honey Bar so that it could bring men and women together and to bond at the bar and for them to make conversation just to let loose for one night. “This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 39)

Week 7 EOC: The Pitch

Name of the Snack: Honey Bar

The country that I choose for my project is the Philippines. The snack that I am going to create is going to be like a brittle but will have rice, coconut, and a nut that comes from the Philippines in it and I am finding a sticky liquid to make it all stick together. As the sticky liquid I would like to use is honey, it tends to really hold things together. The price of the snack is going to be $6 because we are giving out money and tickets when you purchase a box. The box will open from the top and have four small clear windows so the customer can see just enough to be able to look inside the box. After opening it will be wrapped in a special paper that keeps it from losing flavor. The Honey Bar is going to be sweet and salty, crunchy and chewy. It’s the best of both world all in one snack, who wouldn’t love that. It will be sold at bars and eventually liquor stores. It will also be available online for when someone decides to host a party. Our Main goal is for our customers to have the perfect snack while drinking and mingling, with a fun and creative way to eating and break it. You can even take your frustration out on it when in a bad mood at the bar. It’s an all-around great snack that tastes great.

Week 6 EOC: Me times 3

EOC

Week 5 EOC: Social Networks and Job Hunting

         When it comes to social networking and job hunting things can sometimes get very difficult. I say this because finding a job depending on the time of year can actually seem almost impossible. However, in this article: Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word it explains how people talk about things that tend to make them happy and in doing so they are promoting that product without realizing that they are. Due to technology “anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers.” (Marketing at work 5.1 Brand Ambassadors paragraph 1) So when job hunting look for something that you love or just enjoy doing because I doing so you will love to talk about your job or even business and it won’t seem as if you are actually working when in fact you are. The article states “marketers are now working to harness the newfound communications power of their everyday customers, turning them into influential brand ambassadors.” (Marketing at work 5.1 Brand Ambassadors paragraph 2) Which means that management or business owners are looking for great customers to make them their great employees and help out the company. “Companies are looking for consumers who are passionate about their products.” (Marketing at work 5.1 Brand Ambassadors paragraph 3) As the companies hire or employ their consumers they rely on them to talk to their acquaintances, friends, and family to promote their products as well as expand their business. As you are doing this you won’t even realize that you are working because you market products every day without realizing that you are doing so. Why not get paid in to process.

Week 3 EOC: My Demographics

        So in my marketing clad we discussed emailing as a huge rite of passage in this generation because nobody emails anymore. Personally I did not think that emailing was that big of a deal in words of a rite of passage kind of situation because I have been sending emails for years because that is how I got ahold of my grandparents, but that’s besides that point. A student at the University of Maryland stated that “I’m more of an adult now that I send email, becoming a person who sends emails felt like a bigger rite of passage than registering to vote.” (For generation Z, Email has become a rite of passage paragraph 2) For this research paper done by Christopher Mims says numerous times that generation Z is so into the new technology that email my disappear.  “From 15 young adults, ages 16 to 21: Email is for communicating with old people, the digital equivalent of putting on a shirt and tie.” (For generation Z, Email has become a rite of passage paragraph 6) The answers people gave during the surveys in this passage made me realize just how foreign email is these days. I mean yes I emailed every now and then but I thought that most people emailed every now and then, I was very wrong on that part. People have said that with email it is to slow and it could take a while for someone to realize they have an email and for them to even get a response.

Week 3 EOC: Making Money For Good

         

            When it comes to making money for good I’m not just talking about making money for life, I’m talking about making money for a good cause and helping out the community. When doing so find a career where you can enjoy what you do every day and look forward to working. One that half the time you don’t even feel like you’re working, something you’re passionate about. That tends to help out a lot actually. Once you have found a job that you very much enjoy doing figure out what you can do with that job to help out your community and give back for once. It will not be easy at first but as you continue with it things will get easier. So for example there is a make-up company who donates 100% of the profits made from their lipstick to men, women, and children with HIV and AIDS. It is said that “Since 1994, MAC has raised over $270 million primarily through VIVA GLAM products”. (Making money for good paragraph 1) To promote their products they decided to use celebrities that the community looks up to for the personal triumphs which they have said that so far there have been over 20 celebrities who have been featured. “We’re working to ensure that under-served and marginalized people and communities, including sex workers, injection drug users and gay men have access to the prevention, treatment and care programs they need and deserve”. (Making money for good paragraph 2) When giving back to the community you don’t have to give money to the same cause you can give the money to any cause that you feel is important, there are so many different charity programs out there to donate to you can choose any of them. Once you start to give back you will feel extremely good about yourself.